Case Study:
Final Product
Project Overview
Who They Are: IONI Olive Co. is a premium olive oil brand committed to delivering high-quality, Greek-inspired Manaki olive oil to customers. Their goal was to create an elevated e-commerce experience that reflects the luxury and authenticity of their product while making online purchasing smooth and seamless.
What They Needed:
As a new brand entering the market, IONI Olive Co. needed more than just an online store—they needed a visually stunning, functional, and strategic e-commerce site that would:
- Capture a Luxury Aesthetic – They wanted a modern, Greek-inspired design that evoked elegance and tradition, similar to a cake mix company’s website they admired.
- Engage Visitors Instantly – A static homepage wouldn’t cut it. They needed high-impact visuals, including a hero video, to immediately showcase the richness and uniqueness of their Manaki olive oil.
- Streamline E-Commerce Functionality – Beyond a standard online shop, they needed custom features like:
- Purchase limits to control order quantities
- Subscription options for repeat customers
- A Shopify setup that allows for easy product updates and inventory management
- Compelling Brand Messaging – They needed website copy that would educate and entice potential customers, ensuring the story behind Menaki Olive Oil’s premium quality was clear and engaging.
The Challenge
Creating a luxury, Greek-inspired e-commerce experience while working within Shopify’s limitations required a thoughtful approach.
- Balancing Design & Shopify Constraints – The client had a clear brand identity with an existing logo, colors, and fonts, but Shopify didn’t support their exact typography. While we could have imported custom fonts, we opted for close alternatives to ensure long-term stability with theme updates. Additionally, getting the footer layout to match the desired aesthetic required adjustments, which were later resolved in a theme update.
- Maintaining Visual Integrity Across Devices – One of the biggest design challenges was ensuring high-quality images looked great across various screen sizes without cutting off key details—especially crucial for a product-focused, luxury brand.
- Seamless Integration of Custom E-Commerce Features – Shopify doesn’t natively support subscriptions or purchase limits, so we implemented third-party apps to handle these functions. Fortunately, these integrated smoothly, preserving both functionality and the high-end user experience.
- Crafting the Right Brand Messaging – With no existing website copy, we had to develop the brand voice from scratch—blending a Greek, luxury feel with an authentic “grove-to-bottle” narrative while also enticing visitors to purchase. This required multiple refinements to strike the perfect balance between storytelling and conversion.
Despite these challenges, the final product successfully captured the elegance, heritage, and exclusivity of IONI Olive Co.—while remaining functional, scalable, and easy to manage!
Approach & Strategy
We built a luxury, Greek-inspired e-commerce experience that blends high-end design, seamless functionality, and strategic messaging within Shopify’s framework.
- Elevated, Timeless Design – Since Shopify didn’t support their exact brand fonts, we researched luxurious alternatives and adapted elements from their inspiration site to balance aesthetics with usability.
- Immersive Hero Video – We carefully selected golden-hour landscapes and olive harvest clips to transport visitors to Greece, refining clip timing for a cinematic yet engaging feel.
- Smart E-Commerce Integrations – We implemented subscriptions and purchase limits using highly rated third-party Shopify apps, ensuring smooth functionality without extra customization.
- Strategic, High-End Copywriting – We refined a luxury, yet conversion-driven brand voice and placed direct “Add to Cart” CTAs for a seamless buying experience.
- Client-Friendly Management – We provided one-on-one Shopify training, ensuring easy product and inventory updates.
The result? A stunning, intuitive, and conversion-focused website that positions IONI Olive Co. as a premium brand.